Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results - Tim Ross

Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results

By Tim Ross

  • Release Date: 2013-04-24
  • Genre: Industries & Professions

Description

Everything you've ever wanted to know about using digital technology to market to today's consumers. From geofencing and gamification to the benefits of web-based CMS, this quick and easy guide covers all the bases.